Erika Vogt-Lowell, Programming and Acquisitions director at HITN
The Programming and Acquisitions director at HITN, Erika Vogt, commented that in June they would launch a natural history block, similar to what they do with Vida y Salud. “Animal programs always go well with the US Hispanic audience,” she said.
According to the executive, the idea is to continue growing HITN´s programming offers with contents that are as entertaining and unique as possible, just like they did a couple of months ago with Vida y Salud, as well as Centro Médico, Canitas al Aire and La Buena Vida.
Recently, she was in LA Screening to see the trends and new offers in the market, the future of media and the contents that are more popular.
“This type of event is important because they give you an idea of the most popular trends, as well as help to continue building relationships with distributors,” Vogt concluded.
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