Mari Urdaneta, Emiliano Calemzuk, Luis Balaguer and Lina Cáceres are leading Raze, together with Sofía Vergara
PRODU was present in the third edition of Hispanic Influencer Summit 2017 on Monday, June 26. The event was organized by LatinWE and held at the Los Angeles YouTube Space, as an encounter of creators to share the latest trends on YouTube and on social media to generate contents.
The influencers that attended the event were taken on a tour around the Los Angeles YouTube Space facilities and learned from YouTube experts and representatives of the entertainment industry about virtual reality, production, direction, and even where the realization of original content for digital platforms is heading.
On the panel Evolution of the Latino Landscape, they introduced Raze, a content platform with emphasis on mobile devices that will additionally gather and leverage ideas on content creators.
The official launch took place on a red carpet the evening of Monday, June 26 with the presence of the superstar Sofía Vergara, who is part of the project with her partner Luis Balaguer, CEO of LatinWE; Mari Urdaneta, Production Chief of Raze; Lina Cáceres, Talent Management of Raze and Emiliano Calemzuk, CEO of Raze.
The idea is for the Raze platform to define a generation, assured their founder, where all the celebrities can bring their ideas to life, generating original contents in different formats and with the quality of big premium productions.
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