The soccer superstar Cristiano Ronaldo is part of one of Altice campaign
Altice USA, one of the largest broadband communications and video services providers in the US, will be presented with the 2017 Award for Corporate Leadership in Hispanic Television and Video by Broadcasting & Cable and Multichannel News, at the 15th Annual Hispanic Television Summit, to be held on Thursday, October 19, 2017 at the Sheraton New York Hotel.
The company is being recognized for its many products and packages for Hispanic customers and it is also being acknowledged for their creative marketing approach, including campaigns that featured the Latino actor John Leguizamo, and the soccer superstar Cristiano Ronaldo, both of whom are popular among Hispanic consumers.
In addition, Altice USA celebrates Hispanic Heritage Month and recognizes the rich heritage of Hispanic Americans by administering a student essay contest across its footprint that asks students to write about a Latino, past or present, with whom they would like to spend the day.
“Altice USA serves some of the most important Hispanic communities in our country. Their amazing commitment to Latino consumers sets an excellent example for all in the television and video industries. That’s why we are especially excited to honor them at this year’s Hispanic Television Summit.” commented Louis Hillelson, NewBay Media’s Vice president and Group Publisher for Broadcasting & Cable and Multichannel News.
