Zasha Robles, director of Spiral International, a subsidiary of The Ecetera Group and Genius Brands’ exclusive content distribution agent in Latin America
Genius Brands International, Inc. has signed a broadcast licensing agreement with Nat Geo Kids that will bring Genius Brand’s animated children’s series, Thomas Edison’s Secret Lab, to young viewers throughout Latin America.
Genius Brands has also appointed Latin American independent licensing agency Tycoon Enterprises as the pan-Latin American licensing agent for the Thomas Edison’s Secret Lab brand.
“Thomas Edison’s Secret Lab blends real science with kids’ natural curiosity to create engaging, entertaining and informative content that blends beautifully with the Nat Geo Kids personality, and as we continue to drive the brand’s global development and expansion, the association with the National Geographic brand underscores both the educational and entertainment value of the series. We are also excited to begin working with the Tycoon team to develop a new product for retail distribution across the region that supports the launch of the series,” explained Genius Brands’ president of Global Consumer Products, Worldwide Content Sales & Marketing Stone Newman.
Zasha Robles, director of Spiral International, a subsidiary of The Ecetera Group and Genius Brands’ exclusive content distribution agent in Latin America, commented, “I look forward to working together with our best-in-class partners, Nat Geo Kids and Tycoon, to deliver a stellar brand launch across Latin America for Thomas Edison’s Secret Lab.”
Thomas Edison’s Secret Lab premiered on Nat Geo Kids in all Spanish-speaking markets this summer and will premiere in all Portuguese-speaking markets on September 1, 2017. As the new licensing agent for Thomas Edison’s Secret Lab in Latin America, Tycoon will work with Genius Brands to develop and execute a strategic and comprehensive licensing and merchandising program based on the franchise, building on the brand’s multimedia, cross-platform identity. Categories include toy, apparel, accessories, school supplies, electronics, collectibles, novelty, and publishing. The retail program will begin rolling out in 2018.
