Scannell joins mitú as the company is rapidly expanding both its audience and their original content offerings
Herb Scannell, formerly president of Nickelodeon, CEO and co-founder of Next New Networks – which was sold to YouTube – and president of BBC Worldwide North America, has been named CEO of the digital media brand for Latino millennials, mitú.
Scannell joins mitú as the company is rapidly expanding both its audience and their original content offerings. mitú is currently generating 650 million monthly views reaching 100 million monthly unique viewers. mitú is also the only Latino-targeted channel on Snapchat Discover and amongst the best performing channels.
Other projects include the Netflix comedy special They Can’t Deport Us All with Chingo Bling, Cholos Try on Comcast Watchable (2 seasons), and What’s Good in Your Hood and Mom’s Movie Review for Facebook Watch. The company has also licensed original series for partners such as Discovery Networks, Verizon’s Go90, Universo, and Spotify. mitú has raised more than US$40 million from investors including Upfront Ventures, Comcast, WPP & Verizon.
“As the son of a proud Puerto Rican mom, mitú’s promise speaks to me professionally and personally. I have long advocated that the Latino market is underserved. Within a generation, Latinos are projected to represent the majority of youth in the U.S., and the most influential and sought-after audience in entertainment. So when the chance to run the fastest growing digital media company in the sector came up, I was very excited to join Beatriz and the team,” Scannell said.
“It’s rare to find somebody who was at the top of the industry in traditional media and has also run a successful Internet startup that was sold to YouTube. Herb is a genius at leading the creation of new content formats. The fact that he’s also Latino was just incredible,” said Mark Suster, managing partner of Upfront Ventures.
Beatriz Acevedo, founder & president of mitú, remains at the company and will take on an expanded role to lead all content, production, talent development and social impact efforts.
Acevedo said: “I have so much respect for Herb and for the legendary brands and franchises he built, so I am incredibly excited to now have the opportunity to partner and work alongside him, and build our mitú brand as the voice of this generation.”
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