Javier Nuche, general director, Atresmedia Internacional
For the businessmen gathered at the 15th Annual Hispanic Television Summit, organized each year by Schramm Marketing Group, together with B&C and Multichannel News, the event is a gathering point and unique place to do business, listen to the recent trends in TV and Hispanic video in the US, and see where the market is heading.
That was the opinion of several executives interviewed by PRODU, including Javier Nuche, general director of Atresmedia Internacional, who said it “is the reference event for the US Hispanic market,” and added that “the presentations are a guide to qualify marketing strategies in US Hispanic”.
According to Rolando Figueroa, Marketing and Digital manager for US Hispanic and LatAm at Zee Mundo, the event has entered a new phase in which new topics, such as OTT and IP platforms, are being covered,.
For his part, Ailing Zubizarreta, Creative Executive Director at Cisneros Media Distribution, who attended the event for the first time, expressed that it was “informative, entertaining, organized and had good panels”.
Guillermo Hidalgo, CEO of INTI Network, commented that when they began attending the Summit 11 years ago, the Hispanic market was much smaller, and now it already has 5 million subscribers to Hispanic channels. “Each year, Hispanic TV is stronger,” he said.
Eduardo Caso, Sales and New Media Director at AG Studios, which has the channel Mórbido TV, said that for him, the event served to analyze how the final user´s decision is made.
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