Generating content original oriented to multiplatform, that leverages on and finds feedback with linear and non-linear platforms, are the main engines that move the industry, according to Alfonso De Anda, Content and Business director at iKaBron, who announced they are negotiating and developing five fiction projects focused on thrillers, terror, and science fiction.
“Currently, platforms aim to build a communication channel with their audience through alternative content that allows them to connect with their users through digital platforms (as a production company, live streaming is working very well for us)” mentioned De Anda.
One of the company’s recent projects is the direct show WTF, with the Poncho himself as host, through ikabronline on Facebook and YouTube.
Finally, he mentioned that high production standards force them to exert their best efforts in terms of human and technological teams, so “we have distributed our production strength among Miami, Colombia, and Mexico”.