Endemol Shine Latino president Laurens Drillich; Cris Abrego, CEO, Endemol Shine North America and Chairman, Endemol Shine Americas; and Boomdog CEO, Alejandro Rincón
Endemol Shine Latino is joining forces with Mexico City-based production company Boomdog to form Endemol Shine Boomdog.
The deal was announced by Cris Abrego, CEO, Endemol Shine North America and Chairman, Endemol Shine Americas and Boomdog CEO, Alejandro Rincón.
The newly combined studio will focus on original production of both scripted and unscripted content for the U.S. Hispanic and Mexican TV markets. Boomdog CEO Alejandro Rincón will now serve as CEO of Endemol Shine Boomdog, reporting to Endemol Shine Latino president Laurens Drillich, who oversees all of Endemol Shine’s business operations in Latin America.
“We’ve enjoyed a great relationship and great success with the team at Boomdog over the last several years and quickly realized that joining forces could take both of our operations to the next level. Alejandro and the Boomdog team are unquestionably the leading independent producers in Mexico and we’re truly excited about what our joint teams will be able to accomplish together,” said Abrego.
“It makes all the sense in the world to combine our Mexican and U.S. Hispanic operations, since that border, contrary to what some think, hardly exists. And to do so with Boomdog, only makes it better!,” says Drillich.
“This deal comes as a result of a 20-year career, where Carlos (Perna) and I have worked very hard to get Boomdog to where it is today. We are very excited about what now lies ahead of us, working hand-in-hand with our partners at Endemol Shine. We have two tremendous teams in both Miami and Mexico and we are poised to be the independent leader in both the U.S. Hispanic market and in Mexico. And I want to thank Cris Abrego and Laurens Drillich for trusting me and my team to make the creation of Endemol Shine Boomdog a reality,” says Rincón.
