Erika Vogt, Programming and Acquisitions director at HITN
Starting this year, HITN began to receive information from Nielsen and according to Erika Vogt, Programming and Acquisitions director at HITN, it has been very helpful to understand their users and “make better and more accurate decisions regarding programming. It is giving us a better understanding of who our viewer is. We are thrilled over what we are obtaining from that data.”
Vogt also informed that in 2017 the channel strengthened its relations with relevant content distributors.
“Several of the distributors with whom we have strong relations include BBC, Discovery, National Geographic and National History of New Zealand. Thanks to these relations we have acquired several singular quality programs that truly adhere to what the mission of the channel is: to educate and entertain and provide content that empowers the Hispanic family in the US,” he explained.
He mentioned that some of the most outstanding spaces in these alliances are Top Gear, Un Viaje Por la Tierra and the children’s content ZooMoo.
“For the next year, we will continue building these relations, as well as looking for content that synchronizes with the Hispanic family, such as high-quality natural history contents, science and technology, interesting things that truly engage the whole family, programming they can all watch together,” he ended.
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