Rodríguez: Otro gran paso en la entrega de contenidos que más apasionan a nuestra audiencia
Univision Deportes will finish 2017 as the leading sports brand delivering the most soccer viewing in the country throughout 2017.
This past year, Univision Deportes earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. Moreover, Univision Deportes led the industry by broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.
“Univision Deportes’ portfolio expanded in 2017, further cementing our reputation among fanáticos as the home of soccer, and propelling UDN into another year of viewership success. Our commitment to deliver the best-in-class sports content for our audience is stronger than ever, and thanks to our team’s dedication we continue to be the No. 1 destination for futboleros across the country,” said Juan Carlos Rodríguez, president of Univision Deportes.
Having celebrated its fifth anniversary in April 2017, UDN continues to be the fastest-growing sports network in primetime, averaging 110,000 Adults 18-49. Additionally, UDN has the highest composition of millennial viewers among the major sports networks, +49% higher than the ESPN Networks. In July 2017, UDN finished as the No. 2 sports network, ahead of ESPN 2 and NBCSN.
Adding to Univision Deportes’ wins in 2017 is Liga MX, the most-watched league in the country, regardless of language.
Liga MX averaged 210,000 Adults 18-49 on UDN in 2017, +42% percent better than NHL on NBCSN and +35% percent better than NBA on NBA-TV among Adults 18-49.
Live broadcast of the Liga MX Apertura 2017 Final on Univision simulcast on UDN delivered a combined 4.9 million Total Viewers 2+.
