Adam Lowy
comScore announced that it is partnering with Sling TV to offer cross-platform addressable advertising measurement for campaigns that joins the live OTT service’s impressions and DISH set-top box impressions. comScore is the first company to offer services that measure addressable television impressions across all platforms, including over-the-top (OTT).
As the inaugural user of this new service, Sling TV brings comScore verified addressable TV impressions and OTT impressions together. This gives Sling TV advertisers a fluid view of their campaign’s performance across the OTT service’s connected TV, mobile and desktop impressions, as well as linear TV impressions on DISH.
“Bringing Sling TV’s impressions into the measurement fold gives advertisers an apples-to-apples view of their campaign across platform, device and even alongside traditional TV. We’ve partnered with comScore to offer advertisers a single, trusted metric to validate their campaigns and bridge these targeted, addressable TV impressions, regardless of where they run,” said Adam Lowy, Head of Sling TV Advertising Sales.
“Addressable advertising for television content is projected to grow 66 percent this year to US$1.3 billion in media spend. As more addressable TV inventory becomes available in OTT, there’s a growing desire among advertisers to take advantage of the premium quality of television with the benefits of greater addressability. At the same time, it’s important that this inventory can be valued alongside traditional linear formats with consistent independent measurement,” said Cathy Hetzel, comScore EVP.
Sling TV will provide Bandnews to the Brazilian Consulate in Los Angeles
IntiNetwork launches its signal for Hispanics in the US on Sling TV’s Best of Spanish TV
Sling TV debuted a new multimedia marketing campaign with Danny Trejo
Sling TV expands Latino regional programming with Sudamérica pack
