Ariel Tobi Snap
In 2017, Snap Media changed its image, they moved to a larger office and launched their terror service on demand, Purga. This year –after co-producing three films with Caracol and Marvista– the bet is on evolving in the production area. Ariel Tobi, CEO of Snap Media, emphasized that developing an idea, placing it in time and costs is not easy and that as time goes by, the current boom in production will consolidate. “The production boom is in a development stage: many companies are developing and presenting new things. The next step is that many projects will have a green light and many of them will face failure” he said.
That is why Snap analyzes the financial aspect to face high-level projects. “In 2017, we were working on a proposal to face a market that is undergoing a boom, but which will surely decrease a few steps until it arrives at a level at which companies with a certain support that means reliability for channels will start to play,” explained Tobi.
In that context, the company has solidified as “a platform, a foundation with support to go out and produce and not simply go out and produce, and then we’ll see. It will be a machinery of development, production, people based in Los Angeles, relations with US and Latino talents who are fully ambitious do things that can meet the market’s expectations,” he assured.
