LBI Media announced the appointment of Nick Valls as its new general manager for recently acquired WGEN in Miami, Florida.
Effective immediately, Valls, a 25-year media executive, will be at the helm of WGEN, a full power television station with full cable and satellite distribution in the Miami DMA. In this role, Valls will be in charge of sales and operations and will be responsible for recruiting and building a local team. He will also oversee the addition of two local newscasts.
“As we move forward with increasing our presence in the Miami area, we are pleased to have Nick join our team and spearhead the launch of our broadcast operations in one of the top Hispanic markets in the U.S. His experience and knowledge of the Miami television business will greatly enhance EstrellaTV’s expansion in this vibrant and critical market,” stated Lenard Liberman, CEO, LBI Media, parent company to EstrellaTV Television Network.
Prior to joining LBI Media, Valls served as SVP of Ad Sales for MundoMax, where he led sales strategies and operations for the startup broadcast network, managing sales and marketing efforts for key affiliated stations in Los Angeles, Miami, and Houston.
Previously, he was EVP of Ad Sales and Marketing for Hemisphere Media Group, Inc. Earlier in his career, he also spent 18 years at Univision Communications.
