Andrés Badra, president of Venevisión Media
Four new specialized FAST channels are being added to the Venevisión Play platform, bringing over 800 hours of news, cultural, musical, and entertainment programming.
Más Risas, Más Retos, Noticias Venevisión, and El Sistema are the new spaces available for free within the app. They feature historic humor shows, iconic contests, all the latest national news, and highlights from the National System of Youth and Children’s Orchestras of Venezuela.
“We are very proud of the impact our app has had in less than a year: more than a million downloads, almost eight million views, and five million views of our on-demand content. Now we are adding these new exclusive channels that will allow us to significantly expand our reach in serving our audiences,” said Andrés Badra, president of Venevisión Media.
According to reports, these new channels through Venevisión Play offer another commercial avenue for brands wanting to promote their products and services disruptively through various channels, including Novelísima and Más Talk. More than 12,000 hours of content are now available on the app.
“These FAST channels are a huge digital opportunity for immediate activation; they provide a promotional space for brands not present on the main screen. These new commercial destinations are unique and valuable for everyone,” added Gustavo Grossmann, general director of Venevisión.
Venevisión Media lanzó oficialmente su plataforma Venevisión Play
