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Casting By: Over 4,500 people applied for the 68 roles in Accidente that we posted on the Prodmee platform

Maribel Ramos-Weiner| September 4, 2024

Jessica Caldrello, Casting Director of Casting By: Since its inception eight years ago, the company has participated in over 76 projects

Many factors play a role in creating a demanding cast like the one for Accidente, explains Jessica Caldrello, the Casting Director of Casting By. “The opportunity to work as a team and have a very diverse and stellar ensemble, with a story that delved into the pain of each character, of each family,” allowed them to bring together diverse and international talents for Accidente, a Mar Abierto production for Netflix, written by Leonardo Padrón, which is currently trending on the platform.

Caldrello added: “Working hand in hand with production and the end client allows us to move quickly and gather extraordinary casts like this one for Accidente.”

SELECTION PROCESS

She explains that in a project like Accidente, auditions are held for the main cast internationally and for smaller roles locally (in this case, in Mexico).

“I would estimate that the reach of this process spans at least 10 countries, particularly in Mexico, Colombia, the U.S., and Spain, but we also had applicants from the U.K., France, Italy, Argentina, Chile, and Peru. We covered the Spanish-speaking world without borders. In Accidente, many people auditioned even though there weren’t as many characters as in other series. One interesting fact is that of the 68 roles we posted through the Prodmee platform (a free platform), over 4,500 talents applied, and of those 68 roles, 57% of the hired actors had applied through that platform. Another interesting fact is that we started the casting in February 2023, and the process ended very close to the project’s launch in September, meaning it was a five to six-month process,” Caldrello said.

She mentioned some anecdotes from this project: “The hundreds of Zoom meetings we organized with Gracia and Klich (the directors) to review the characters in casting and callbacks from where each of us was—Spain, Mexico, Colombia, the U.S.—and our ability, with this modality, to achieve efficient and quality work.”

CASTING BY HAS PARTICIPATED IN ABOUT 76 PROJECTS

The executive noted that Casting By, since its inception eight years ago, has participated in over 76 projects, and in her 19-year career, she has been involved in more than 107 projects.

These projects have been produced in six different locations: the U.S. (Los Angeles and Miami), Mexico, Colombia, Spain, the Dominican Republic, and Turkey.

LESSONS LEARNED

Among the lessons learned from the casting process for Accidente, Caldrello notes that it was the belief that it is possible and to never stop looking for options.

“In this cast, if you notice, everyone is a lead and happily accepted the invitation because it was a promising project with great directors. Plus, it was written by Leonardo Padrón, and produced by Mar Abierto, which ensures quality. Together with Netflix, where Roberto Stopello and Alejandra Serna supported us. Finding talent, talking to agents, working closely with Mariana Iskandarani to accommodate the talent’s schedule, and gradually forming a cast that gave us extraordinary performances. As Leonardo Padrón says, ‘an extraordinary cast’ (they are all superb!),” she said.

Caldrello recalls that they had read the script more than a year and a half ago and were “completely captivated by the story” and felt the pain of each family. “When an actor makes you feel that way, even when you already know the story and its ending, it means that both the talent, the directors, and the entire production team have done a great job,” she added.

Caldrello took the opportunity to thank Mar Abierto and the directors they worked with for their trust.

Diario de Hoy

viernes, 22 de noviembre de 2024

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Premios PRODU reunió, homenajeó y celebró a la industria audiovisual iberoamericana en MIP Cancun

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PREMIOS PRODU DE LA INDUSTRIA 2024

• Laura Fernández Espeso de Mediapro: Cumplimos 30 años y PRODU 35, espero que este viaje continúe muchos años más

• Nagidmy Márquez, premio Convergencia Digital: Es una gran valoración de lo que estamos haciendo por la comunidad hispana y latinoamericana

• Doris Vogelmann, Pilar de la Industria: Te dan ganas de seguir trabajando y demostrando que el cielo es el límite

• Georgina Terán, Pilar de la Industria: Desde el inicio de EFD Studios hemos apoyado a los creadores en sus sueños

• Leonardo Aranguibel, Pilar de la Industria: Este premio le pertenece a toda la gente con la que trabajo porque todo se hace en equipo

• Michelle Alexander, Pilar de la Industria: Es un reconocimiento muy importante para la producción audiovisual del Perú

• Miguel Smirnoff, Pilar de la Industria: Le hemos servido a otra gente para tomar decisiones afortunadas

• Roxana Rotundo, Pilar de la Industria: Es un reconocimiento a los que tenemos empresas propias y seguimos en estos mercados

• Teresa Fernández Valdés, Pilar de la Industria: Esto demuestra que con mi carrera he podido sumar un granito de arena

• Serie Griselda ganó el Gran Premio de Ficción de Premios PRODU

• El reality La casa de los famosos México ganó el Gran Premio de Entretenimiento en Premios PRODU

• Ríchard Izarra recibió reconocimiento de WAWA por los 35 años de PRODU y su apoyo constante a las mujeres y a la industria

• Valeria Marín y Julián Gil: Ser parte de los 35 años de PRODU y estar en esta premiación es muy especial

• Anouk Aarón de WBD: Cris Miró: Ella es una historia que trasciende fronteras y enciende conversaciones

• En los Premios PRODU de la Industria se premió a la sostenibilidad

• Galería Premios PRODU de la Industria 2024

Fiesta PRODU 35 años de Intermedya

Fiesta de los 35 años de PRODU patrocinada por Inter Medya fue una noche inolvidable en MIP Cancun 2024

Regina Marcilio e Isadora Filpi de Globo

Globo presentó su serie Manía de ti a los asistentes a MIP Cancun

Roxana Rotundo en el screening de VIP 2000 TV en MIP Cancun: Vendimos Valentina, mi amor especial a Panamá y Perú

Paulo Koelle de Prime Video: Queremos que LatAm esté al nivel del resto del mundo en cuanto a producción original

Marcas como nuevas aliadas de la industria audiovisual

Luis Morales, jefe de desarrollo de Televisión México de la productora Fábula

Luis Morales de Fabula: Latinoamérica es una región que se reinventa sobre sus crisis

Lucas Soussumi de Brazilian Content: Es la primera vez que venimos a MIP Cancun con una delegación tan grande

Kathy Sánchez de Non Stop: Estamos buscando historias impactantes y disruptivas y ofreciendo servicios de posproducción

Yolanda Benet, presidenta de Wide Angle Productions Group

Wide Angle Productions Group lleva la serie de bienestar holístico Reconecta a MIP Cancun 2024

Denice Cobayassi de Made In Spanish: Incursionamos en el doblaje de videojuegos con cinco proyectos para 2025

PERSONAJE DE LA SEMANA

Laura Fernández Espeso, CEO de The Mediapro Studio

Laura Fernández Espeso tiene más de 20 años de trayectoria
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PREMIOS PRODU DE LA INDUSTRIA 2024
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La profesional del audiovisual Georgina Terán, fundadora de EFD Studios, fue reconocida con un Premio PRODU como uno de los Pilares de la Industria durante la ceremonia en MIP Cancun.

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Marie Leguizamo, directora para México & US Hispanic de Banijay, recibió el galardón
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