Renee Lopez-Canter
EKN is a technology company that specializes in customized digital marketing solutions for the U.S. market. By leveraging a strong ad tech stack and deep expertise in the digital landscape, EKN has been able to establish strategic partnerships with mid-sized advertising agencies, public relations and e-commerce brands in the US.
PRODU spoke with EKN US SVP Sales & Marketing Renee Lopez-Cantera about the comprehensive digital marketing solutions they offer their clients, which combines advanced technology, industry expertise and a customized approach to achieve measurable results.
“We’ve been able to form strategic partnerships with US-based ad and PR agencies and medium size DTC e-commerce brands. We are focused on delivering business results to our clients, leveraging our Ad Tech stack and EKN’s deep experience in the digital landscape. Our clients rely on us not only for campaign set up and delivery, but as their trusted consultants and advisors, knowing that we share and execute effective strategies for them. Our approach includes developing localized programmatic and lead generation advertising campaigns that resonate with varied and targeted consumer groups”.
As Senior Vice President of Sales and Marketing, Renee creates strategies to drive growth in the highly competitive and dynamic U.S. market. This includes reaching ambitious revenue targets with general market and multicultural audiences. “We develop strategic partnerships to position EKN as a leader in digital media solutions and foster relationships with key clients. I also oversee the development and strategy of tailored solutions that address the unique needs of the US consumer market. Our programmatic campaigns use AI and machine learning to optimize toward reaching diverse demographic and audience segments and the inclusion of varied and growing marketing channels such as CTV and Digital Out of Home”.
EKN works closely with its in-house teams to deliver highly customized digital marketing solutions. By combining client feedback with performance data, they ensure that their campaigns are innovative and aligned with the latest market trends. Their local account management team ensures prompt and personalized attention to each client, fostering satisfaction and retention.
“We work with our clients to meet their needs on the key metrics they consider important and thus measuring their digital campaigns a success. Some of the usual KPIs include total Customer Acquisition and Growth, Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS). Internally we also optimize other metrics throughout the funnel such as CTR% and engagement rates. Keeping a constant eye on every facet of a campaign is part of our formula of success through our advanced Salesforce Datorama tracking and BI visualization tool. We make sure to meet goals for all sorts of campaigns ranging from branding and awareness campaigns, to e-commerce purchases, lead generation or B2B contacts”.
In the face of an ever-changing digital advertising landscape, EKN stands out for its commitment to privacy, transparency and business results. By leveraging the latest technologies and trends, such as CTV and audio, they offer customized omnichannel solutions that help their clients achieve their marketing goals. She tells that their investment in robust data management platforms enables them to successfully navigate a constantly evolving regulatory environment.
“In the US market, adaptability and innovation are crucial. The industry has taught me that understanding diverse consumer behaviors and preferences is key to crafting successful campaigns. Building strong relationships and maintaining transparency with clients have been fundamental to overcome the complexities of the digital landscape. Additionally, staying ahead of technological advancements and regulatory changes is vital for sustained growth and relevance in this fast-paced environment. Truly listening to our clients needs and being a part of their success formula has made us valued members of their extended team”.
Renee combines her passion for marketing and technology with a strong social commitment. Through her involvement in organizations such as the University of Miami Citizens Board and Code/Art, she is dedicated to fostering education and community development, especially among women. By leveraging her experience and network, she contributes to creating a positive impact on society, promoting diversity and innovation.
“For those living in South Florida, I invite you to participate in the following upcoming event that I am serving as a Co-Chair for: Tech Tides: Raising Opportunities For South Florida Girls in STEM on Wednesday, November 13th, 2024 at 5:30 pm. community awards ceremony to recognize and celebrate some of the outstanding individuals in South Florida who have helped propel our mission forward.We would love for you to join us! Please RSVP through this link”.
