U.S. HISPANIC Versión en español
El Reino Infantil launched its FAST channel in response to the international demand for its content
25 de octubre de 2024
The channel is designed to offer high-quality, educational entertainment
El Reino Infantil launched its FAST channel, using Amagi’s solution, and it has been available since October in Mexico and Brazil through Samsung TV Plus. The channel is designed to offer high-quality, educational entertainment.
“Connected TV is one of the business verticals of our diversification strategy, which amplifies and consolidates our presence in multiple markets. The launch of this new FAST channel responds to the international demand for our content, following its success on various OTT platforms and linear television in different languages. Therefore, having key partners like Amagi and Samsung TV Plus, and others on upcoming platforms, was essential to increase our leadership in established markets and expand into new ones,” said Pablo Lacroix, Digital Director of El Reino Infantil.
“We are excited to collaborate with El Reino Infantil on the launch of its FAST channel, bringing its exceptional children’s content to new audiences in Mexico and Brazil. Amagi’s cloud-based technology not only simplifies the channel’s implementation but also provides the flexibility and scalability to deliver and monetize content across multiple platforms seamlessly. This partnership is a testament to our commitment to helping content creators drive growth and engage audiences globally,” added Ronaldo Dias, Sales Director for Hispanic Americas at Amagi.
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