Lara Krumholz, General Manager and SVP of LATAM at DailyMotion
The digital advertising landscape is undergoing a rapid transformation, and as we approach 2025, brands are poised for a significant shift. Lara Krumholz, General Manager and SVP of LATAM at DailyMotion, offers insights into the five key trends that will shape the future of advertising:
1. The Rise of Attention Metrics
Gone are the days when reach and frequency were the sole metrics of success. In 2025, attention metrics will take center stage, providing a more comprehensive view of audience engagement. By measuring the quality of user interactions, brands can deliver more impactful campaigns.
2. AI-Powered Personalization and Measurement
Artificial Intelligence (AI) is revolutionizing the advertising industry, enabling hyper-personalized content and advanced measurement strategies. AI-powered tools such as heatmaps, predictive targeting, and dynamic creative optimization (DCO) allow advertisers to deliver highly relevant and engaging ad experiences.
3. The Growth of Connected TV (CTV)
Connected TV (CTV) is poised to become a major player in the advertising landscape, capturing high-value audiences on large screens. Advertisers are leveraging CTV’s immersive format to deliver impactful campaigns that resonate with viewers.
4. Privacy-First Advertising
With increasing privacy regulations, advertisers must adopt privacy-first strategies and leverage first-party and zero-party data. Transparent and trust-based approaches will be crucial to building consumer confidence. DailyMotion Advertising is committed to providing compliant solutions like Predictive Targeting that deliver personalized ad experiences without compromising privacy.
5. The Surge of Retail Media Networks
Retail media networks are emerging as powerful channels for advertisers. By leveraging first-party consumer data, retailers offer brands valuable insights and opportunities to connect directly with their target audience.
As advertisers embrace these trends, they are reshaping the digital advertising ecosystem. Lara Krumholz concludes, “The future belongs to brands that prioritize meaningful engagement, build trust, and drive innovation. By aligning with these trends, brands can navigate the complexities of the digital landscape and achieve lasting success.”
