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Advertising and marketing conglomerate Omnicom Group, opens new tab is in advanced talks to acquire Interpublic Group, opens new tab in an all-stock deal that would value Interpublic between $13 billion and $14 billion, excluding debt, the Wall Street Journal reported on Sunday.
The deal, if reached, would be expected to attract regulatory scrutiny as it seeks to merge the world’s third-largest ad buyer – Omnicom – with the fourth-largest – Interpublic. Both companies are based in New York.
Interpublic owns brands such as McCann, Weber Shandwic and Mediabrands, and had a market value of around $10.9 billion as of Friday. Omnicom was valued at $20.2 billion and owns the likes of BBDO and TBWA.
Interpublic’s shares have fallen 10.36% year to date to $29.48.
A transaction could be announced as early as this week, the Journal reported, adding that the exact terms of the deal being discussed could not be learned.
Information from Reuters
