Broadcasting & Cable and Multichannel News announced that Gonzalo del Fa, president, GroupM Multicultural and Gary Stevenson, president and managing director, MLS Business Ventures, have been named opening and closing keynote speakers for the 13th Annual Hispanic Television Summit. The premier one-day conference covering the business of Hispanic television in the United States, Latin America and around the world is set for Thursday October 22 at the Park Central Hotel New York. This year, for the first time, the Hispanic Television Summit will be one of the signature events that make up New York City Television Week, which also includes The Next TV Summit & Expo, The Content Show, Advanced Advertising and the Broadcasting & Cable Hall of Fame.The Hispanic Television Summit is always one of our most popular conferences of the year. By bringing it under the New York City Television Week umbrella, our attendees will be a wide cross-section of the general market with the Hispanic television communities. This will bring added value to their participation. Its a great opportunity for anyone looking to learn from each other, network and be inspired. Our keynoters represent two areas of greatest interest to our attendees, one being ad-spend targeting Hispanic viewers, and the other being the changes affecting the immediate future of televised soccer, said Louis Hillelson, VP/Group publisher, Broadcasting & Cable/Multichannel News.Delivering the opening keynote, del Fa will discuss Turning Loyal Viewers into Your New Customers. Last year, MLS received the Leadership in Hispanic Television Award at this summit, so it is fitting that Stevensons closing keynote will be A Look Ahead at the Business of Soccer on Television. The Summit is produced by The Schramm Marketing Group, based in New York City.
