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Casting By: We participated in 25 projects in 2023, and 14 this year

Maribel Ramos-Weiner| March 21, 2024

Jessica Caldrello, founder and director of Casting, and Guillaume Fonvielle, Co-founder & Chief Strategy Officer of the company

With internationalization as its focus, Casting By managed to expand frontiers and participate in around 20 to 25 projects in 2023, which became the best year to date for the company founded in Miami in 2017.

“Since we created Casting By, the idea was to be as international as possible. The more international we are, the more we contribute to our clients, and this year we took care of several projects in different countries at the same time,” said Jessica Caldrello, founder and director of Casting, and Guillaume Fonvielle, Co-founder & Chief Strategy Officer of the company.

Caldrello pointed out that in 2023, they ‘reaped the fruits of so many years of work.’ “It was a great year with many projects.”

They reported that among the projects in which they participated, there are films from Spain and the Dominican Republic and series from Colombia, Mexico, and the US.

“We are very proud of Griselda. We did all the Latin American casting; Casting By did everything spoken in Spanish. We are also proud of One Piece, a Japanese manga where we selected the protagonist, Iñaki Godoy, and Madre en Alquiler, which was a huge hit on Netflix last year. We discovered Shaní Lozano in Xalapa. These are things that marked us last year,” they said.

For this year, Casting By is already part of 14 projects, one in the US, called Kiss of the Spider Woman with Jennifer López. “We are looking throughout Latin America, Spain, and Miami for Molina’s character, the leading role,” they said.

Another relevant project is Los 39, about the Spanish conquest, by Secuoya Studios, which is being recorded now in Santa Marta, Colombia. “We are looking for all the talent of indigenous and Spanish origin,” he said. Another project in Colombia is the 12-episode series Perfil Falso 2 with Netflix.

They are also doing the casting for two films and “surely” in a 10-episode series, both projects in Spain. “In Mexico, we have a 20-episode series for Netflix, one for HBO, and a third one for ViX. We also have a short film in Miami,” they noted.

PRODMEE PLATFORM
Caldrello said a large part of this high volume of work is due to the free-casting tool Prodmee. “Prodmee gives access to all the actors in Latin America, who cannot pay a monthly fee helping us have this volume of projects and this efficiency,” she said.

Fonvielle added that this efficiency has also to do with the speed at which they can respond to clients. “Before, it could take us a month or three weeks to reach interesting proposals; now it is only days.”

POST CASTING SERVICES
Casting By also offers post-casting services, in which once the actor is selected, the company provides negotiation, hiring, and even monitoring of the actors’ payments. “This spares the production company from having a team dedicated to that. We contact the selected talent’s manager; if the talent directly does not have an agent, we negotiate the fee, and once that negotiation is settled, we draft the contracts aided by lawyers until the contract is signed. Once the contract is signed, we track payments, allowing the actors and production companies to send the money at the times agreed in the contract,” explained Fonvielle.

They pointed out that this service has been a source of growth for Casting By “because we are helping clients a lot in their operations.”

Diario de Hoy

viernes, 22 de noviembre de 2024

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Premios PRODU reunió, homenajeó y celebró a la industria audiovisual iberoamericana en MIP Cancun

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PREMIOS PRODU DE LA INDUSTRIA 2024

• Laura Fernández Espeso de Mediapro: Cumplimos 30 años y PRODU 35, espero que este viaje continúe muchos años más

• Nagidmy Márquez, premio Convergencia Digital: Es una gran valoración de lo que estamos haciendo por la comunidad hispana y latinoamericana

• Doris Vogelmann, Pilar de la Industria: Te dan ganas de seguir trabajando y demostrando que el cielo es el límite

• Georgina Terán, Pilar de la Industria: Desde el inicio de EFD Studios hemos apoyado a los creadores en sus sueños

• Leonardo Aranguibel, Pilar de la Industria: Este premio le pertenece a toda la gente con la que trabajo porque todo se hace en equipo

• Michelle Alexander, Pilar de la Industria: Es un reconocimiento muy importante para la producción audiovisual del Perú

• Miguel Smirnoff, Pilar de la Industria: Le hemos servido a otra gente para tomar decisiones afortunadas

• Roxana Rotundo, Pilar de la Industria: Es un reconocimiento a los que tenemos empresas propias y seguimos en estos mercados

• Teresa Fernández Valdés, Pilar de la Industria: Esto demuestra que con mi carrera he podido sumar un granito de arena

• Serie Griselda ganó el Gran Premio de Ficción de Premios PRODU

• El reality La casa de los famosos México ganó el Gran Premio de Entretenimiento en Premios PRODU

• Ríchard Izarra recibió reconocimiento de WAWA por los 35 años de PRODU y su apoyo constante a las mujeres y a la industria

• Valeria Marín y Julián Gil: Ser parte de los 35 años de PRODU y estar en esta premiación es muy especial

• Anouk Aarón de WBD: Cris Miró: Ella es una historia que trasciende fronteras y enciende conversaciones

• En los Premios PRODU de la Industria se premió a la sostenibilidad

• Galería Premios PRODU de la Industria 2024

Fiesta PRODU 35 años de Intermedya

Fiesta de los 35 años de PRODU patrocinada por Inter Medya fue una noche inolvidable en MIP Cancun 2024

Regina Marcilio e Isadora Filpi de Globo

Globo presentó su serie Manía de ti a los asistentes a MIP Cancun

Roxana Rotundo en el screening de VIP 2000 TV en MIP Cancun: Vendimos Valentina, mi amor especial a Panamá y Perú

Paulo Koelle de Prime Video: Queremos que LatAm esté al nivel del resto del mundo en cuanto a producción original

Marcas como nuevas aliadas de la industria audiovisual

Luis Morales, jefe de desarrollo de Televisión México de la productora Fábula

Luis Morales de Fabula: Latinoamérica es una región que se reinventa sobre sus crisis

Lucas Soussumi de Brazilian Content: Es la primera vez que venimos a MIP Cancun con una delegación tan grande

Kathy Sánchez de Non Stop: Estamos buscando historias impactantes y disruptivas y ofreciendo servicios de posproducción

Yolanda Benet, presidenta de Wide Angle Productions Group

Wide Angle Productions Group lleva la serie de bienestar holístico Reconecta a MIP Cancun 2024

Denice Cobayassi de Made In Spanish: Incursionamos en el doblaje de videojuegos con cinco proyectos para 2025

PERSONAJE DE LA SEMANA

Laura Fernández Espeso, CEO de The Mediapro Studio

Laura Fernández Espeso tiene más de 20 años de trayectoria
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PREMIOS PRODU DE LA INDUSTRIA 2024
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La profesional del audiovisual Georgina Terán, fundadora de EFD Studios, fue reconocida con un Premio PRODU como uno de los Pilares de la Industria durante la ceremonia en MIP Cancun.

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Marie Leguizamo, directora para México & US Hispanic de Banijay, recibió el galardón
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