Vida y Salud Media Group, the health communication company founded by Dr. Aliza Lifshitz and Carl Kravetz, together with HITN, which has been operating the Vida y Salud brand on television, digital media, and social networks for five years, announced today that Dr. Aliza Lifshitz passed away on Saturday, November 5, 2022, in Los Angeles, California.
Doctora Aliza, as the public affectionately called her, dedicated her professional life to promoting healthy habits among the Hispanic community in the United States, extending her reach to all of Latin America.
She was born in Mexico City and graduated from the Universidad Nacional Autónoma de México. She specialized in internal medicine at Tulane University and clinical pharmacology at the Ochsner Medical Foundation, both in New Orleans, Louisiana. Her postgraduate work in endocrinology was completed at the University of California, San Diego.
Doctora Aliza was the health expert for the television network Univision for more than 20 years. She participated in a variety of programs, including TV Mujer, Hola América, Al Mediodía, Noticias y Más, and Primer Impacto. She was also the spokesperson for Univision’s Salud Es Vida ¡Entérate! initiative.
Doctora Aliza hosted the weekly live program El Consultorio de la Dra. Aliza, for Univision Radio and Radio Unica and wrote monthly columns for People en Español, Ser Padres, and ImpreMedia newspapers.