U.S. HISPANIC
Alterna’TV bets on the growth of Latin American Sports
Maribel Ramos-Weiner| 4 de junio de 2013
Maricela Hernández, Affiliate Sales director of Alterna'TV
Maricela Hernández, Affiliate Sales director of Alterna’TV, said to PRODU that the company has concrete plans for further growth in the U.S. Hispanic market with Latin American Sports channel (LAS).We are already on Comcast throughout the subscriber base and we are in negotiations with other distributors, said Hernández.Furthermore the migration of the channels to the platform MPEG 4 is finalizing. We are close to completing this project which took a year to be implemented. It was a great investment and we have done very well. We had a double signal broadcast for about a month, he explained.With this platform change, Alterna’TV could now upload their HD channels, which is the plan for growth. This helps us to be more efficient in capacity and signal quality.They are also presenting to the Hispanic market the channels INTI Network (channel of holistic and alternative content) and Planet X (PX TV). PX TV changed from Standard Definition TV to High Definition and is redesigning its program schedule. They are about to close a contract with one of the largest distributors for INTI Network in the USA.
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