Alejandro Kember AMCNI
During the launch of the original AMC series, Nosferatu, Alejandro Kember, Distribution VP at AMC Networks International for Latin America, announced that 2018 was a very important year for markets such as Brazil and Mexico, where the AMC´s channel portfolio has opened a relevant path.
“On the other hand, Argentina and Colombia have performed very well in terms of rating and distribution,” adds Kember.
In the light of the challenges of the industry, the executive poses that the OTT or not linear services are not a threat but a complement. “Pay TV cancellations in the region are not relevant and cannot be attributed to Netflix or other platforms, there are also circumstantial economic factors to be taken into account.”
“We must be prepared and offer users all the possibilities to find the content they want, where and when they want it. We have been working strongly to have our contents on all our clients´ non-linear platforms.”
They are currently developing a promotion strategy, supported on the free app MiPocket, that aims to allow people to watch the first episodes of the seasons so that users become engaged and then go to the cable operator looking for those contents. “We still don´t have the measurements of the app´s performance, but we are sure the impact will be what we expect. As an industry we must adapt and see how we deliver the content to increasingly more people”.
