The ANA’s Global CMO Growth Council has announced the launch of “The CMO Guide to GenAI,” a first-of-its-kind public collection of case studies from some of the world’s leading brands. The guide serves as a proof point from some of the world’s leading brands including Mastercard, Infosys, National Lacrosse League, Nestlé Hot Pockets, Intuit Mailchimp, & Shell.
At the 2024 Cannes LIONS Festival of Creativity, where the Global CMO Growth Council convened hundreds of CMO delegates from the world’s top brands combining over half of all global advertising and media spending to discuss marketing’s role as a force for growth and innovation, the calls to action from CMOs were clear: the industry needs an open source of information showcasing how businesses have successfully implemented Generative AI as a tool to drive business growth.
Available to the entire industry, the Guide features seven case studies from brands, highlighting a key insight and result for each. From improving the probability of campaign success to making deeper brand involvement possible to increasing the value of engagement, these case studies showcase how marketers can accelerate their progress with Generative AI to drive more growth.
“CMOs are the primary brand stewards for their organizations and the people they serve. Any decision a CMO makes related to generative AI carries the potential for a uniquely multifaceted impact on their company, throughout the extensive marketing supply chain, and ultimately on their consumers, and society,” said Nick Primola, Group Executive Vice President at Association of National Advertisers, who also leads the ANA’s Global CMO Growth Council. “By making these insights and examples available in this compendium, we hope to inspire teams to explore and embrace the possibilities of Generative AI in their 2025 plans.”
