Andy Kaplan of SPT: Cine Sony Television will be relevant to the Hispanic market

Sony Pictures Television (SPT) has announced its plans to launch its first Spanish-language channel for the Hispanic audience. Named Cine Sony Television, the new network will begin transmissions in August on Verizon FiOS TV. Managing the channel will be Superna Kalle, senior VP of US networks, SPT and general manager of Sony Movie Channel and Cine Sony Television.“Cine Sony Television will showcase the best entertainment content in Spanish” said Andy Kaplan, president of Worldwide Networks at SPT. “The US Hispanic market provides a significant growth opportunity for our channels business. We recognize the demand for content that is both culturally relevant and entertaining to audiences, which is exactly what Cine Sony Television offers.”The network will air commercial-free movies, TV series and multiple music artists. “We’re excited to bring even more highly valued content to our FiOS TV customers, who will be the first to watch Cine Sony Television. Verizon is committed to delivering the best multicultural programming experience across all of our platforms” said Michelle Webb, director of Content Strategy and Acquisition for Verizon. “As the current leader in Hispanic HD programming, we continue to grow our Hispanic offering by leaps and bounds”.