Damaris Valero, president and CEO, Animus Entertainment Group
After eight years in business, Animus Entertainment Group, headed by Damaris Valero, consolidates itself as the U.S. Hispanic branded entertainment leader.In an interview with PRODU, Valero pointed out one of the companys most recent projects: the biggest so far in the U.S. Hispanic market in terms of brand and agency participation. It is the scripted miniseries El Diez, an ESPN production with the participation of General Motors, Burger King, The Home Depot, Coors Light, and American Airlines; and agencies Tapestry, Bromley, Zubi Advertising and Carat. We are producing a very innovative show that will premiere September 1st on ESPN México and October 1st on ESPN Deportes in the U.S. Weve become leaders in the U.S. Hispanic market. 90% of our productions air in primetime, said Valero.The company spent two years developing the project so it would premiere with the perfect partners. Animus created El Diez Productions for the execution of the project. It was shot in its entirety in Mexico D.F. and its surrounding areas.The story of El Diez is set around a young soccer player who becomes Sub-20 champion and everything he needs to overcome to join Mexicos national soccer team.Additionally, Animus just finished a series produced for Fox (U.S. Hispanic), that will premiere in early October. The series features a Hispanic artist from the U.S. general market who crosses over to the Hispanic market, says Valero.
ESPN Deportes announces new programming initiatives for 2011-2012 season
