Audio.Ad together with Oh! Panel carried out the study
Audio.Ad together with Oh! Panel carried out a study, based on an Internet survey, named The state of digital audio in the EE UU Hispanic market 2016 which analizes the digital audio consumption habits of Hispanics, both for online radio and streaming websites.The study shows that 50% of users in the EE UU Hispanic market listen to an average of 2-3 hours of Internet radio each day, with a weekly average of 9 hours. Also the 81% of Hispanics listen to digital audio via either Internet radio, music streaming websites, or other online media.In addition, the study demonstrates that 38% of consumers who listen to digital audio do so in the afternoon or at night, and 66% of the Hispanic consumers who listen to Internet radio do so while at work or whilst surfing the web.The state of digital audio in the EE UU Hispanic market 2016 counted with one thousand responders in the continental EEUU. The study itself dives deep into questions related to the consumption of digital audio in the EE UU, as well as perceptions regarding the use of different digital audio media such as online radios, podcasts, music streaming services and others, as well as intention of purchase and kinds of purchase, amongst other objectives.
