Eutelsat Communications announced the appointment of Aymeric Genty as Chief Executive Officer of AlternaTV, a subsidiary of Eutelsat Americas based in Miami.From its base as a distributor of Hispanic TV channels to households connected to leading cable and IP platforms in the United States, AlternaTV will now be leveraging Eutelsats extensive broadcasting experience to expand its scope.Under the Eutelsat Americas banner, Aymeric will lead AlternaTV to broaden its distribution platform beyond Hispanic channels to bring more international content to U.S. and Latin American markets. Benefiting from Eutelsat’s international footprint and global presence, AlternaTV will also make channels available for the first time in other territories such as Europe, Africa, and Asia. As a first step in this direction AlternaTV has signed a contract with Trace to deliver TraceSports Stars, the first global English-language entertainment channel dedicated to sports celebrities, to some of the main pay-TV platforms in Latin America.Aymeric joined AlternaTV on September 1 from Eutelsat in Paris where he was VP Sales for France and French-speaking markets since 2008.
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