Azteca America has joined forces with client partner Ford Motor Company to develop and launch Fuerza Ford, a ten-episode sponsored-content initiative showcasing the Ford F-150. The original Spanish-language web series, launched July 7, features notable amateur boxers and experts and will run for ten weeks, with a new video released each week. Fuerza Ford introduces viewers and boxing enthusiasts to Mexican boxers Giselle Leal, Edgar Juárez Calzada and Michel de la Vega Esparza Oteo. The pro boxers will offer viewers expert boxing tips, provide an inside look to their lifestyles, and show how their determination, passion and hard work echoes the spirit of a Ford owner. Azteca will host the videos on a dedicated Fuerza Ford branded hub at {us.azteca.com/fuerzaford}, as well as on its Facebook and Twitter social media platforms to connect with wider audiences across several age demographics. “Ford is a leader in content marketing for U.S. Latinos, which is why we’re so honored to work together on the Fuerza Ford boxing video campaign. Given that Azteca produces more hours of video content than any other U.S. Hispanic television network, storytelling is in our D.N.A. We are a natural fit for brands looking for high quality, digital-first content, said Court Stroud, EVP, Network Sales and Digital, Azteca America.Ford has been the exclusive television automotive sponsor for Box Azteca since 2010.
Azteca América partners with Ford for a multiplatform campaign based on Box Azteca
