Enrique Pérez, Azteca´s executive VP of Stations
At the annual Upfront presentation in New York, Azteca announced the formation of the Azteca Station Group. Since January 2014, the broadcaster has gone from managing and operating 4 stations to 16. The Azteca Station Group now operates in 9 of the top 10 Hispanic Markets. “Each of the stations will be resourced to execute national promotions at the local level. All of our national programs and platforms will now feature local extensions and marketing solutions designed to generate traffic and drive sales for advertisers in the biggest Hispanic Markets in the country”, said Enrique Pérez, executive VP of Stations.Azteca is also keeping pace with the vanguard of social television. Court Stroud, executive VP of Network Sales and Digital, announced a partnership with Youtoo Technologies, the only social TV platform that allows viewers to participate in television programming from virtually any location.Azteca brings its multi-channel network IrreverenTV to the US. With 168 million YouTube views, IrreverenTV features digital content produced by established vloggers who act as promoters for a new generation. IrreverenTV provides ample content marketing opportunities by creating unique customized branded videos for its millennial audience.At the presentation, it was announced that Azteca America is evolving into Azteca, the official brand of the network, a change that reflects the network’s core audience, an audience composed of the market segment that makes up the largest portion of the US Hispanic Market.
