No Pierdas El Billete (40×60), an Endemol Shine format, is the program that Azteca will launch next August 31st, at 7pm on Trece. Its producer, Vanessa Tevez, highlighted that this production will strengthen the entertainment bar that has worked well on the TV channel.”Were betting on this format from Endemol Shine. It is a contest program in which the star is money in cash. With this program, we aim to strengthen the entertainment bar that Azteca has boosted, she commented.The producer assured that the broadcast will have more than 27 different tests (four per show), in which two teams will compete to win the cash prize, putting their skills and physical ability to the test. No Pierdas El Billete will be hosted by Poncho de Anda, who highlighted that contest formats have adapted to new ways of consuming content, which is reflected in the rating. The program is part of the production of 40 episodes that Azteca announced at the beginning of the year, which include Escape Perfecto, Baila Si Puedes, the second season of Soy Tu Doble and for the end of 2015, the new season of México Tiene Talento with Fremantle.
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