Banijay announces the final structure for its operations across the Americas, with Cris Abrego stepping up in a new overarching role. As Chairman of the Americas, Banijay, and president and CEO, Endemol Shine Holdings, he will now have principal responsibility for North America and Latin America, reporting to Chief Executive Officer, Marco Bassetti.
A renowned U.S.-based content leader, Abrego previously served as CEO, Endemol Shine North America and Chairman, Endemol Shine Americas, having taken up the positions in 2016.
Steeped in critical acclaim, Abrego’s new footprint is behind hit titles including Big Brother (CBS), MasterChef (FOX), Lego Masters (FOX), The Real Housewives of Atlanta (Bravo), Keeping up with the Kardashians (E!), Utopia (Amazon Prime Video), Ball in the Family (Facebook Watch), T.I. & Tiny: The Family Hustle (VH-1) and the upcoming return of Wipeout (TBS). Spanish-language triumphs to date include Mira Quién Baila (Univision), LOL: Last One Laughing (Amazon), ¿Quién Es La Máscara? (Televisa), MasterChef Mexico (Azteca), Tu Cara Me Suena (Univision) and Súbete a Mi Moto (Amazon).
“With nine labels split across North and Latin America, spanning everything from entertainment to scripted, Cris has oversight of some of the region’s most celebrated IP and we’ve no doubt our pipeline and reputation will only soar under his leadership,” said Bassetti.
“I am truly excited about this new role and the opportunity that it allows me and our team to continue building on the tremendous momentum we’ve created at Endemol Shine over the last five years across North America and Latin America,” says Abrego. “I’m also looking forward to working closely with Marco and our new Banijay colleagues here in the U.S. and around the globe. Together we are now home to many of the biggest titles in our industry and our teams are currently developing the hits of tomorrow.”