Tomas y Horacio Gennari de BB Media
BB Media currently processes 100 million of data weekly from almost 4,000 streaming platforms in more than 200 countries. Horacio and Tomás Gennari, president and CEO of the company, respectively, revealed these facts during the BB Media Day Miami, held at the Biltmore Hotel in Coral Gables, an event that made a come-back face-to-face after almost two years of pause.
Tomás Gennari, who was in charge of the talks “Redefining BB Media Data Science for Media and Entertainment” and “The Best Catalog in The World: Content Demand Metrics and Metadata”, said that the company has changed a lot in the last two years.
BB Media monitors 25,000 cable operations every quarter and now they added Internet providers, Gennari reported. They also keep track of the programming and content metadata of more than 3,500 linear channels. Together with DIRECTV, they offer the Trust Ratings Solution service in the region.
He highlighted that when they began to monitor Internet platforms, they followed the same path as with pay TV operators, “but it is more complex,” he said.
He added that globally they monitor + 35,000 streaming platforms in 193 countries and 250 territories.
As for today, BB Media has 200 employees, including 70 developers and offices in the US, Argentina, Brazil, Colombia, and Mexico, and in November they will be opening in Amsterdam to serve Europe.
One of the services that they are about to launch is Multiscreens BB Hits (Demand Metrics) where, through different variables, it seeks to offer an assessment of the content catalogs of the platforms. The service is currently in its beta phase.
Gennari explained that as variables for this analysis they selected: score, awards, new content, catalog size, originals, exclusivity, popularity, and local content. He pointed out that the transactional model is excluded.
Some examples he gave in the different categories were: Largest catalog (Plex with 7,526, Netflix with 6,332 within the Latin American where it has most of its content; and Amazon Prime Video with 5,874); New content (with releases in 2022) he mentioned Netflix with 580, Amazon with 171 and HBO Max with 148, in the first three positions (he indicated that in the region 50% of the catalogs are more than 7 years old); Awards (they included 145 awards globally and some local) leading Netflix with 3,129, Amazon Prime Video with 1,653 and HBO Max with 193, (including all years except for HBO Max, which only the 2022 awards were taken into account). In terms of local content in Argentina, Cine.Ar.Play stood out with 875 (64% of its bookstore); in Brazil, Looke with 683 (14%); in Mexico, Filminlatino with 630 (54%) and Free TV with 402 (27%), and in Brazil Canais Globo (30%).
By Score (UADbs) according to databases such as TMDB, IMDb, Sense Critique, and Filmweb, with titles with more than eight points and 100 votes, the leaders were Netflix with 473, HBO Max with 270, Amazon with 245, Eros Now with 122 and Qubit TV with 112.
While the most widely distributed movie franchise is Transformers, and in movies, The Shawshank Redemption stands out.
“We have been working on these metrics since the beginning of the year. There is no right way to determine which is the most valuable content. Everything depends on the target, the client’s demand, among others,” he pointed out.
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