BBC Worldwide’s EVP and managing director Latin America & U.S. Hispanic, Fred Medina, will join the panel The Latest Business Benefits for the Multicultural TV Business at the Multicultural TV Summit & Leadership Awards in New York on February 4, to discuss the importance of a consumer focused strategy in todays changing multiplatform environment. Medina will showcase how BBC Worldwide is innovating the CBeebies channel brand in order to give Hispanic pre-school children unprecedented access to educational content in the U.S. Audiences are at the heart of everything we do and CBeebies demonstrates our commitment to the diverse communities we serve. We dedicate extensive time, resources and research to study childrens behavioral patterns, to be able to produce content that stimulates emotional and intellectual growth while promoting positive values and models of behavior consistent with young audiences across the globe. The success of CBeebies -in large part- is the result of the close relationship we have with our distribution partners and sharing a common interest to serve, concluded Medina.Other panelists include Rebecca Simpson, director of International Channels, Comcast Cable; Sang Cho, president and CEO; Mnet America; Julián Giraldo, EVP, International Channels, RCN and Jake Katz, VP of Audience Insights & Strategy, REVOLT TV. The panel will be moderated by Tom Umstead, Programming Editor, Multichannel News.
Fred Medina appointed EVP of Latin America for BBC Worldwide
Fred Medina appointed EVP of Latin America for BBC Worldwide
