Guillermo Sierra, senior VP and general manager of the Latin America and U.S. Hispanic channels and services of the BBC Worldwide
According to Guillermo Sierra, senior VP and general manager of the Latin America and U.S. Hispanic channels and services of the BBC Worldwide, the Hispanic market in the U.S., where the company already has the childrens channel CBeebies, is of extreme importance to BBC.For BBC, the U.S. Hispanic market is fundamental. It is one of the areas of greatest growth in the world, thats why we launched CBeebies there. The educational and production levels of the channel are extraordinary. The fact that the brand has such a solid presence and that it was the first signal to be launched in the U.S. Hispanic market, is a reflection of how important this segment is for our company, said Sierra.He indicated that both the Latin America and U.S. Hispanic markets were identified by the company as the areas with higher growth potential in the coming years. We will be working with the brands, the content, and major cable operator and advertiser relationships to grow our content in the region, added Sierra.CBeebies distribution has been growing steadily. It started with DISH Network nationwide and the channel is currently in conversations with several other operators. The U.S. Hispanic cable market is limited. Operators do not assign capacity as they do for English-language channels, so we always have to wait for space to become available. But I can tell you that there is great interest among cable operators to carry this channel. They recognize its quality and value, and are looking for options within their lineups to accommodate CBeebies, he said.
