Guillermo Sierra, senior VP and general manager of Channels and Brand Services of BBC Worldwide Latin America & U.S. Hispanic
BBC Worldwide Latin America & U.S. Hispanic is extremely satisfied with the performance of its preschool brand CBeebies. Guillermo Sierra, senior VP and general manager of Channels and Brand Services for the company, said to PRODU that CBeebies continues to be an important part of the project.CBeebies reflects one of BBCs core values; educational content is central to our company. Were looking to expand distribution for CBeebies both in the U.S. and in Latin America, and were trying to boost production worldwide. CBeebies has the advantage of being a global brand. Its the only preschool brand present in all territories around the world, and it features all originally produced content, which makes it a strong brand with an important presence in our territory, said Sierra.
