beIN SPORT: On our second year we’ll ramp up production quality and advertising sales

During 2014, the second year of beIN SPORT, the channel plans to elevate even more the production quality of its shows, increase the amount of hours of originally produced programming and develop advertising sales.PRODU spoke with Antonio Briceño, new deputy managing director of beIN SPORT, in his Miami offices. “We’re already consolidating our distribution: we’re in negotiations with a couple of medium-size distributors and soon we’ll be making an announcement, but definitely, the next phase is elevating even more the quality of our productions. Next year we’ll be making a significant investment in original programming,” said Briceño.Another important step is the development of the channel’s advertising sales. To this end, the company hired Roy Meyeringh, Senior Director of Strategy, Business Development and Advertising Sales. “Roy is working with different agencies to serve as ad reps for our channel’s brand and to centralize this effort,” he added. Briceño quoted a study that indicates that people who watch beIN SPORT have high income -which is important for advertisers-, they are devout fans, particularly of soccer, and spend about 97% of their TV viewing time watching the channel.“We hope that on our second year advertising revenue pours in, and that advertisers are content with our content and our loyal audience,” added Briceño.