Bernt Aasen of Unicef, Residente and Visitante from Calle 13 and Mario Cader-Frech of MTV Tr3s
Nineteen-time Latin Grammy winners Calle 13 joined forces with UNICEF, MTV Latin America and Tr3s: MTV, Música y Más to launch the MTV EXIT (End Exploitation and Trafficking) campaign within Latin American and US Hispanic communities. The multi-media campaign aims to reach Spanish-speaking youth in Latin America and the US to increase awareness and prevention around human trafficking and exploitation through creative content, digital media interaction, community events and opportunities for direct participation {www.mtvexit.org/la}.The partnership that launches this week with Calle 13, MTV Latin America and Tr3s -key cultural references for young people- allows us to reach millions of potential victims by communicating with them directly, using their language,” said UNICEF regional director for Latin America and the Caribbean, Bernt Aasen.If we can use the power of our brands to promote human rights and bring this issue of trafficking and exploitation to light in the media, we will take an important step forward in raising awareness and protecting youth, said Mario Cader-Frech, VP, Public Affairs and Corporate Social Responsibility for MTV Latin America & Tr3s.
