Campanario: Camelia, La Texana is challenging because it’s essentially a road movie

Camelia, La Texana, introduced at NATPE by Telemundo Internacional as a super-series, will premiere in the U.S. in the first quarter of 2014.Sara Maldonado and Érik Hayser star in this story created by Campanario Entertainment, produced by Argos Televisión, and exclusively distributed worldwide by Telemundo Internacional.The series will have about 60 episodes mostly shot on location (about 90%). Nearly 240 people, including the cast, were involved in the project.“The biggest challenge is that it’s essentially a road movie. The story starts in San Antonio, travels down to Southern California and later to Mexico,” said Diana Mejía-Jones, VP of Integrated Marketing of Campanario.Another challenge has been recreating the 70’s and the Mexico-U.S. border in Mexico City and its surrounding areas. “We had to find places that looked like Sinaloa, San Antonio or Ciudad Juárez, and convince the viewer that the characters lived in those places during that time in history. We had to find all kinds of objects and props, from an alarm clock to certain fabrics for curtains. On location, we had to get rid of any current elements and transform them into what they would look like in 1975, always with a lot of imagination,” she added.At the studios, besides the historical recreation, the challenge was designing with the aesthetic parameters of the period, finding the right materials or manufacturing them.