Maggie Salas Amaro Gachi Ciurluini Canela Media
In addition to being 100% content in Spanish, part of the secret of Canela.TV’s success is its “superior quality,” said Gachi Ciurluini, Senior Director of Programming at Canela Media. “We have more than 50 linear channels in the US and Latin America and +70 collections of curated content, with a diversity of genres from kids and family content to crimes and Turkish dramas that are all the rage and of which we will continue premiering this year.”
“Within the platform, we prioritize the research on our audience demographics, whether in the US or in Latin America. It is key to know who our audience is, identify it, and work on it to meet their expectations,” she commented.
Ciurluini mentioned several original productions such as Secretos de Villanas, whose season one has already ended; Mi Vida (My Life), produced by JK Media Group which still have several episodes to be released between February and March; and Secretos de Villanas: Las Vacaciones. “There are going to be many more surprises with Secretos de Villanas exclusively on Canela.TV,” she said.
Another original production is a space for journalistic investigation of crimes, titled Narco Impacto con Miguel Aquino, which debuts in February.
In addition, the platform continues to grow with daily shows such as Pónle Canela (entertainment) and the Canela News newscast.
“We also have original productions coming up for Canela Deportes and Canela Music,” she said.
Maggie Salas-Amaro, director of Canela Kids, referred to the recent launch of the Canela Kids app, with important franchises of Mattel, Moonbug, and pocket.watch and “many original productions in March”, including the second season of Club Mundo Kids, “our first co-production with a major studio, Exile Content Studio, part of Candle Media.”
During Content Americas, Ciurluini was searching for multicultural content since Canela, being a company in the US Hispanic market, represents all cultures. “We don’t want to leave anyone out. We are looking for opportunities from all markets and we are open to reality shows, docuseries, entertainment, and telenovelas.” She highlighted that each week they are premiering on both on the AVOD platform and on linear channels.
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