ENGLISH

Canela Media: Our priority is to democratize access to streaming content

Liz Unamo| August 28, 2024

Michel Haykal Libbos, Country Manager of Canela Media for Colombia

Canela Media is in a strong position in the Colombian market, and for the platform, it is essential to continue innovating and adapting to market changes to consolidate its leadership and achieve its growth objectives.

“The current priority for Canela Media in Colombia is to democratize free access to premium entertainment content, strengthening our presence with streaming platforms like Canela.TV and Pluto TV,” explains Michel Haykal Libbos, Country Manager of Canela Media for Colombia.

They offer an extensive catalog of more than 90,000 hours of content, which includes original productions like Secretos de Villanas, as well as a diverse library ranging from Turkish soap operas to Mexican cinema classics, series, and Hollywood hits. “We are committed to offering an unparalleled user experience through specialized verticals such as Sports, Music, and Kids, in addition to more than 240 live channels. Our goal is to become the streaming reference for Colombian consumers and an indispensable partner for brands looking to connect with this diverse and growing audience,” Michel details.

ADVERTISING STRATEGY

One of their priorities is to continue investing in technology and innovating in differentiated advertising formats that generate engagement with the audience, as well as in new content that resonates with local consumers, both in acquisitions and original productions.

The combination of an extensive catalog, free platforms, and innovative advertising solutions positions the company as a key player in the Colombian market. Additionally, their exclusive commercialization of Pluto TV allows them to offer advertisers large-scale reach without duplication, ensuring that each advertising impact is unique and effective.

Among their main goals is to consolidate the presence of Canela.TV and Pluto TV in all media agencies in Colombia, showcasing the significant benefits these platforms bring to advertising strategies. “By focusing on the audience and offering engaging content and advanced advertising solutions, Canela Media is an outstanding option to connect brands with new consumers. In particular, the vast reach of incremental monthly active users (MAUs) offered by Canela.TV along with Pluto TV, compared to other streaming platforms, combined with advanced advertising solutions, allows us to provide unparalleled value to advertisers in the Colombian market, helping them achieve their marketing objectives effectively,” says Michel.

TRENDS

In the Colombian market, there are several key trends in the free streaming area where Canela Media operates with two AVOD (Advertising Video On Demand) platforms, Canela.TV and Pluto TV. The executive points out that unlike SVOD (Subscription Video On Demand) platforms, which require a paid subscription, AVOD platforms have experienced accelerated growth by eliminating the payment barrier. “This has allowed for broader and more democratic access to entertainment content, making these free platforms more attractive to a diverse and large audience.”

In this field, among their priorities is to consolidate their position as an essential option in brands’ comprehensive video strategy when developing their media plans. “It is crucial to emphasize that OTT platforms, like Canela.TV and Pluto TV, should not be seen solely as an alternative to traditional media solutions but as a vital complement. Integrating OTT into advertising strategies allows for a more effective connection between brands and their audiences, maximizing the impact and reach of campaigns.”

SUSTAINABLE GROWTH

Canela Media’s strategy in Colombia is aimed at sustainable growth, according to Michel. First, he emphasizes that their commitment is to continue growing their audience, strengthening their leadership position as the number one AVOD option in the country. “This involves not only expanding our user base but also continuing to offer high-quality and relevant content.”

Second, they seek to incorporate more Colombian talent into their productions and, in the future, produce content locally. “This will allow us to diversify our catalog and offer stories that resonate even more with our audience while contributing to the development of the media industry in Colombia.”

Diario de Hoy

lunes, 4 de noviembre de 2024

Image

Mónica Vargas de Traziende: Evolucionamos para innovar en nuevas áreas como entretenimiento y servicios de producción

Image
VIPS

• Moisés Chiver de Máquina Vega: Las claves universales del humor harán que viaje el remake de The Office mexicano

• Escritor Luis Zelkowicz deja Telemundo luego de 24 años

• Elías Rodríguez de TelevisaUnivision: Tendremos gran despliegue para elecciones de EE UU, así como la remodelación tecnológica del Estadio Azteca

• María Bonaria Fois de Digitoonz: Ofreceremos al mercado europeo tanto el service como la posibilidad de coproducción

• Javier Martínez de You First Originals: Estamos escribiendo lo que sería nuestra primera película de ficción

El Moon Palace Cancún ofreció a los participantes un espacio para el encuentro, más allá de las conferencias, en restaurantes y espacios de relax

Premios PRODU de la Industria se realizarán el 21 de noviembre en el marco de MIP Cancun

Image
ACTUALIDAD

• Paramount ratifica alianza con TV Azteca en su Upfront 2025

• Globo realizará en MIP Cancun un desayuno en el que exhibirá Manía de ti

• Jamila Hache y Daniel Rojas lanzan Rafy aplicación innovadora para el proceso de self-taping de actores

• Telemundo transforma su sede de Miami en dos estudios de gran escala de 20.000 pies cuadrados para cobertura electoral

• Canela.TV expande su presencia en México y EE UU con el lanzamiento de nuevos canales FAST en Samsung TV Plus

Angela Colla de Globo

Mi historia con PRODU: Angela Colla

Image
CONTENIDOS

• YouTube y Netflix lideran el streaming en México según HR Media

• Transmisión de F1 por FOX Sports México creció un 55% en niveles de audiencia respecto a 2023

Pimpinero: sangre y gasolina llega a Prime Video el viernes 22

Image
VIPS
Image
Trayectoria de Moisés Chiver

La oficina, adaptación de la icónica sitcom The office, está en sus últimos días de rodaje en la ciudad mexicana de Aguas Calientes. Se trata de una producción realizada por Máquina Vega, productora creada por Alazraki Entertainment junto a Alisa Tager.

Image
Image
Elias Rodriguez TelevisaUnivision
Image
Image
Image
ACTUALIDAD
Image
Image
Gabz, Agatha Moreira, Chay Suede y Nicolas Prattes son los protagonistas de Manía de ti
Image
Image
Image
Image
CONTENIDOS
Image
Connected Tv
Image
Image