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Canela Media’s Michael Rafferty: Tech investment sets us apart

Maribel Ramos-Weiner| May 17, 2024

Michael Rafferty, COO at Canela Media, announced a partnership with Diana Films for the restoration of over 100 classic Mexican films

As Canela Media celebrates its fifth anniversary in 2024, COO Michael Rafferty beams about the company’s substantial investment in technology.

“At Canela Media, we’ve made a multi-million dollar investment to completely revamp our technology infrastructure, from the user interface to the back-end and AI-powered contextual advertising,” Michael Rafferty said at the Upfront lunch held at AVRA restaurant in New York. “This will not only empower our content operations team with a comprehensive media supply chain suite but also delight users with features like contextualized advertising – think commercials relevant to the scene you just watched.”

He also mentioned Canela Rewards, the rewards program that Canela is introducing for users which should be running by the end of the year. “All of these investments are intended to provide a better user experience,” he said.

THIRD SEASON OF SECRETOS DE VILLANA
On the content front, Rafferty highlighted the upcoming third season of the fan-favorite series Secretos de Villanas, with filming already completed and interviews in final production. The highly anticipated season is slated to premiere later this year.

He also announced an exciting partnership with Diana Films for the restoration of over 100 classic Mexican films. “This is a meticulous process,” Rafferty explained, “as some of these films are still in nitrate and require careful handling from museum archives. Many haven’t been seen in over 40 years. We’re thrilled to release them in stages starting this June, offering audiences a chance to rediscover these cinematic gems.”

Regarding the co-production between MARCA and Canela for a special event and award ceremony for Lionel Messi that will take place at the end of May in Miami, Rafferty indicated that it will be something big.

Canela boasts a robust content creation engine, fueled by its studios in Mexico, Rafferty noted. Here, they churn out a daily dose of entertainment and news shows, alongside three action-packed sports shows per week. The excitement continues with upcoming announcements, including a new sports show presenter and a fresh face anchoring Canela News. Additionally, the highly anticipated lifestyle program, Café con Canela, will be filmed primarily in Mexico, possibly with US shoots. He further emphasized Canela’s commitment to original content, revealing their impressive annual output of roughly 5,000 hours.

Shifting gears to Canela Kids, he highlighted the upcoming release of four exciting new SuperEllas episodes to celebrate Hispanic Heritage Month.

Diario de Hoy

lunes, 4 de noviembre de 2024

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Mónica Vargas de Traziende: Evolucionamos para innovar en nuevas áreas como entretenimiento y servicios de producción

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VIPS

• Moisés Chiver de Máquina Vega: Las claves universales del humor harán que viaje el remake de The Office mexicano

• Escritor Luis Zelkowicz deja Telemundo luego de 24 años

• Elías Rodríguez de TelevisaUnivision: Tendremos gran despliegue para elecciones de EE UU, así como la remodelación tecnológica del Estadio Azteca

• María Bonaria Fois de Digitoonz: Ofreceremos al mercado europeo tanto el service como la posibilidad de coproducción

• Javier Martínez de You First Originals: Estamos escribiendo lo que sería nuestra primera película de ficción

El Moon Palace Cancún ofreció a los participantes un espacio para el encuentro, más allá de las conferencias, en restaurantes y espacios de relax

Premios PRODU de la Industria se realizarán el 21 de noviembre en el marco de MIP Cancun

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ACTUALIDAD

• Paramount ratifica alianza con TV Azteca en su Upfront 2025

• Globo realizará en MIP Cancun un desayuno en el que exhibirá Manía de ti

• Jamila Hache y Daniel Rojas lanzan Rafy aplicación innovadora para el proceso de self-taping de actores

• Telemundo transforma su sede de Miami en dos estudios de gran escala de 20.000 pies cuadrados para cobertura electoral

• Canela.TV expande su presencia en México y EE UU con el lanzamiento de nuevos canales FAST en Samsung TV Plus

Angela Colla de Globo

Mi historia con PRODU: Angela Colla

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CONTENIDOS

• YouTube y Netflix lideran el streaming en México según HR Media

• Transmisión de F1 por FOX Sports México creció un 55% en niveles de audiencia respecto a 2023

Pimpinero: sangre y gasolina llega a Prime Video el viernes 22

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VIPS
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Trayectoria de Moisés Chiver

La oficina, adaptación de la icónica sitcom The office, está en sus últimos días de rodaje en la ciudad mexicana de Aguas Calientes. Se trata de una producción realizada por Máquina Vega, productora creada por Alazraki Entertainment junto a Alisa Tager.

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Elias Rodriguez TelevisaUnivision
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ACTUALIDAD
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Gabz, Agatha Moreira, Chay Suede y Nicolas Prattes son los protagonistas de Manía de ti
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CONTENIDOS
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Connected Tv
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