César Ruiz joins IMS as VP of U.S. Sales to lead beIN SPORTS business

Media buying and marketing company IMS Internet Media Services (IMS) has appointed César Ruiz to lead its sales team in the U.S. In the newly created role of VP, U.S. Sales, Ruiz will primarily focus on the advertising sales efforts for the IMS client beIN SPORTS. Based in IMS’ New York office, Ruiz – formerly the senior Sales director at ESPN – will also build and helm IMS’ growing sales and client service teams across the U.S. IMS recently partnered with international sports network beIN SPORTS to manage and sell national TV advertising and sponsorship packages on beIN SPORTS, beIN SPORTS en Español and beIN SPORTS Play. Ruiz will soon bring on additional sales executives in major markets across the U.S. who will be dedicated to the beIN SPORTS account. “As one of the fastest-growing independent sports networks in the U.S., beIN SPORTS has become a viable marketing platform for brands. We’re excited that César will lead our beIN SPORTS team as someone who is not only familiar with the U.S. market, but who has first-hand experience in creating opportunities across multiple platforms to drive business for advertisers. Cesar knows sales inside and out and will be a great leader for this team,” said Daniel Alonso, VP of Business Development at IMS to whom Ruiz will report.Ruiz is a seasoned media executive with a successful track record working creatively across multiple assets and platforms having worked at Mexican conglomerate Televisa and Tribune Media Company, among other organizations. Most recently, he led ESPN Deportes’s national sales efforts out of its New York office.