Yolanda Giordani, responsible for the channel
For Yolanda Giordani, responsible for the Spanish channel CincoMAS by Mediaset, the Argentinean market is the one with the greatest affinity to CincoMAS’ contents in South America.
“Just last year we had more than 2.5 million unique visitors to the Mediaset Spain websites, which indicates that the Argentinean viewer identifies with our content, likes it and increasingly demands it,” she said.
She feels the Latin American market, and in particular, the Argentinean one has a vast offer and increasingly demanding viewers. The entrance of new agents in the pay-TV market in Argentina will open the doors to greater offers for a consumer who demands quality, current content and entertainment.
“At CincoMAS, viewers will be able to enjoy this type of contents in high definition and backed by their more than proven success in Spain,” she added.
The channel´s programming is made up of live contents: entertainment, informative and current events, many of which are aired in Telecinco, leader of Spanish open TV for 19 years.
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