Víctor Kong, president of Cisneros Interactive
Cisneros Interactive announced a US$2 million capital investment in the digital audio advertising company Audio.Ad.
The capital will empower Audio.Ad to expand operations in Brazil and Central America, and strengthen its position in the U.S. Hispanic market. A percentage of the funds also have been earmarked for product development.
“During the past year, we have consolidated our offer and experienced solid growth in these markets, solidifying our leadership position in Latin America. We’ve made significant investment and progress in educating the market on the usage and benefits of audio advertising, and we have run a number of successful campaigns that prove that audio ads deliver concrete business results,” assured Carlos Córdoba, managing director of Audio.Ad. “
Cisneros Interactive first acquired a majority stake in Audio.Ad in March of 2015. Founded by German Herebia and Carlos Cordoba, Audio.Ad is the first network of audio spots to serve Latin America and the U.S. Hispanic market, allowing advertisers to place audio advertising spots in traditional radio stations’ live online streams and digital audio-streaming services heard on a variety of connected devices, such as desktop computers, laptops, smart phones, tablets, and digital audio players.
“We are thrilled and encouraged by the company’s fast progress. It is no secret that users of all ages are listening to music and talk radio on their computers and smartphones. Just like what happened with desktop advertising, and later with mobile, users are the first to move to new platforms and advertisers follow close behind,” stated Víctor Kong, president of Cisneros Interactive.
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