Ailing Zubizarreta de Mobius.Lab Kids y Vrinda Sood de Citrus Ink Studios
Mobius LabKids, a unit of Cisneros Media, is producing a couple of projects and is about to announce a legacy IP from Latin America that will lead to a 360-degree global franchise. “It’s a wonderful IP. We work for global audiences, but we are a company with a Latino heart and a global vision. That sums us up very well,” commented Ailing Zubizarreta, VP of Content and Creative Services at Cisneros Media, Mobius LabKids, and Mobius Lab at Kidscreen.
Zubizarreta pointed out that the kid’s market is at a time when it demands proven successes, it wants legacy IP, books that have sold millions and millions of copies. “It is a moment where the original ideas are moving more, they are not being bought at the same speed as two or three years ago. It has a lot to do with mergers and the current economy, but I think it’s a matter of months. I reckon that in four or six months someone will come out with a ceiling-breaking original, everyone panics and wants to do the same. All these IPs that are legacy, like Paw Patrol, Sponge Bob; began as original ideas. That’s where they all start. It is a moment of development and thinking very carefully about how to finance your own projects, how to find the right alliances to finance, understand and be able to read between the lines and see an opportunity where others do not.”
Regarding Kidscreen as a market, she stressed that it is “a fraternal market.” “More than ever, it’s a market to nurture current alliances, to talk with your partners, with your clients and collaborators. It is a moment of creation and development, both from a content point of view and financial structures.”
He added that because ideas are coming from non-traditional or unexpected places – games, comics – adaptation and being very creative is a must, “and not just content creativity, but business creativity.”
He recalled that in July, his production DinoPops will premiere at Peacock.
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