Marcello Coltro, executive VP of Content Distribution for Cisneros Media
The year 2015 establishes the framework for Cisneros Media to offer the library of products developed for the Hispanic market in the USA to new clients. That is what Marcello Coltro, executive VP of Content Distribution for Cisneros Media, told PRODU. He also mentioned that this year they will seek producers both in Latin America as well as in the Hispanic US market, to coproduce with Cisneros Studios in the region.”This is going to be an important transformation that will start in 2015 and we are going to reflect upon these results in 2016,” he stated.Coltro also highlighted the interest that exists on carrying out productions in English, particularly Asian clients represented by César Díaz and his company 7Media and the territories of Europe, Africa, and the Middle East, represented by Cristóbal Ponte. “We believe there is a great need to make more products in the Anglo-Saxon tongue.”He also made reference to the launching of the app Novelísima where the group´s classic novelas will be. “It’s a project handled by Cosme López from paid TV. We are also developing associations with our content and the experience we have to produce in digital,” he ended.
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