Dawn Williamson
The World Cup set the benchmark for how clients spent and planned their campaigns in 2014. Turner news channels CNN Internacional and CNN en Español, reaped profits from the soccer tournament by offering clients custom-tailored sponsorships and by providing online coverage of the event, told PRODU Dawn Williamson, VP of Advertising Sales of CNN International/Commercial for the Americas.Williamson said some of the new clients of global caliber include the Brazil Tourism Institute (Embratur), not just for its investment, but also because it marked its return to CNN Internacional. She added that the strongest ad spending in Latin America came from Brazil and Venezuela.This year has also allowed the strengthening of relationships with old clients such as Avianca, which has advertised on CNN en Español for several years. In 2014 we joined forces on a project called Fuerza en Movimiento, which includes a monthly show in primetime, weekly special segments, personalized digital content and round tables. We have an ad campaign for the show that is also featured as part of Aviancas in-flight entertainment, said Williamson.She says the interest in lifestyle and luxury goods in Latin America is on the rise. That is why CNN en Español plans to launch a new franchise, Mundo Luxe, which will feature luxury hotels, extravagant jewelry and will provide high-end advertisers an ideal environment to showcase their products and brands.
CNN en Español premieres news program Realidades en Contexto with Mercedes Soler
Guillermo Arduino of CNN en Español: We still dont understand the power of the digital consumer
CNN en Español: We are growing in ad sales at the speed of light
CNN en Español and CNN Latino unveiled new programming plans
CNNE: Miami one of the next markets in CNN Latino’s expansion
CNN Latino continues expansion to New York, Orlando, Tampa and Phoenix
CNN Latino produces show Panorama USA with Fernando del Rincón in Los Angeles
Eduardo Suárez VP of Programming and Production at CNN en Español: Cala has become a phenomenon
CNN Latino will first launch in Los Angeles on HERO Broadcasting’s KBEH-DT Channel 63
CNNE launches a new custom programming for the US Hispanic audience: CNN Latino
Benjamín Fernández, editorial director at CNN en Español reaches 20 years with the company
Patricia Janiot reaches 20 years at CNN: I began when CNN produced the newscast for Telemundo
Photos of CNN en Español special coverage of 2012 U.S. presidential elections
CNN en Español prepares special coverage of the presidential elections in the U.S.
CNN en Español partners with Stardome Radio Networks for distribution in the U.S.
Spanish journalist Ana Pastor joins CNNs team of contributors
CNN en Español: With unprecedented coverage of the national conventions
Oppenheimer presenta on CNNE airs interview with Oliver Stone
CNN en Español to offer special coverage of the London 2012 Olympics
Photos of people at CNN en Español cocktail party in New York City
CNN en Español presents 24/7 HBO sports reality series Mayweather versus Cotto
Eduardo Suárez of CNNE: It’s been a great challenge to renovate CNNE
José Bandes of CNNE US: Our range of offers for advertisers is growing
Cynthia Hudson on 15 years of CNN en Español: The evolution continues
Cala of CNN en Español celebrates telenovela Cristal´s 25th anniversary
CNN en Español reinforces multi-platform content strategy with the launch of CNNEspanol.com
Cablevision launches new iO en español with 45 Spanish-language channels
Special interviews on CNN en Español´s Cala produced in Bogota, Colombia
Jorge Castañeda and Carlos Alberto Montaner to join CNN en Español
Photos of people at CNN en Español cocktail party in New York
CNN en Español: Miami is beginning to have more relevance on the production of our channel
CNN es Español launches its new image and programming this Monday 22nd
CNN en Español Launches the TV Special CNN Express: Inmigración
