Cynthia Hudson, senior vice president and general manager of CNN en Español and Hispanic Strategy for CNN/U.S.
CNN Latino, the Spanish-language programming block custom-made for the U.S. Hispanic market, is expanding to New York, Orlando, Tampa and Phoenix, it was announced by Cynthia Hudson, senior vice president and general manager of CNN en Español and Hispanic Strategy for CNN/U.S. With the addition of these four new markets to its existing presence in Los Angeles, CNN Latino programming will now be available in markets that represent about a quarter of U.S. Hispanic Households.CNN Latino’s broad spectrum of programming covering news, lifestyle, documentary, talk and debate represents an alternative to traditional Hispanic networks, and it will now be available on WBQM Channel 3 in New York, New York; WATV Channel 47 in Orlando, Florida; WTAM Channel 30 in Tampa, Florida; and Channel 44 in Phoenix, Arizona. As part of its expansion plan, CNN Latino has partnered with TMA-TIG, LLC to develop alliances with key Hispanic television stations in east coast markets and CNN Latino has partnered with Lotus Communications to develop its alliance with Channel 44 in Phoenix.All the affiliated stations will transmit CNN Latino programming, including Sin Límites con Elizabeth Espinosa, Panorama USA, Cala, Magazine CNN, Archivo CNN, Nuestro Mundo, Cruzando Fronteras, Showbiz Latino, Contrastes, Dra. Azaret, Deportes USA and other original content for the U.S. Hispanic broadcast market.
